Am I the one for you?
I live life in the quant lane, tapping into my network of brilliant partners for mixed methodologies, or I can bring the quant to your existing research party (is it even a party if you don’t have the right numbers?).
My experience is broad and global, with a sociological grounding in the dynamics between people, society and cultural norms.
I can often be found deep diving into….
Growth strategy
Replace guessing with assessing for an action plan across product, proposition and audience.
From complex conjoint in 13 markets to pricing strategy and identifying a go-to market roadmap for a UK brand headed stateside, I love the challenge of identifying levers for growth.
Cultural context
No-one is an island, sometimes we need to zoom out to frame your audience’s needs in the wider world.
Deploying key driver analysis to reveal what makes TV talkable, exploring film among LGBTQ+ cinemagoers or examining content universes by age x gender – all equally fascinating ways for data to spotlight culture.
Audience understanding
Size and recognise through robust confirmation of your target addressable market.
Maybe it’s a max diff exercise to identify mindsets and motivations, or CHAID to prioritise segments found through a little bit of clustering, it’s always a joy to blend science and art in bringing audiences to life.
Optimisation
Head towards better with confidence once we’ve clarified the direction of travel.
Whether it’s five waves of an employee survey, content diagnostics, a/b testing, or a large-scale consultation, it’s a delight to provide an objective evidence base to guide improvement.
