Cultural context

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No-one is an island, sometimes we need to zoom out to frame audience needs in the wider world.

Deploying key driver analysis to reveal what makes TV talkable, exploring film among LGBTQ+ cinemagoers or examining content universes by age x gender – all equally fascinating ways for data to spotlight culture.

No-one is an island, sometimes we need to zoom out to frame audience needs in the wider world.

Deploying key driver analysis to reveal what makes TV talkable, exploring film among LGBTQ+ cinemagoers or examining content universes by age x gender – all equally fascinating ways for data to spotlight culture.